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Article: Alien Adventure 'Planet 51' Lands at BURGER KING[R] Restaurants.
- Article from:
- Business Wire
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI -- Starting Nov. 16, Burger King Corp. (NYSE:BKC) will help bring the themes of adventure and exploration to kids through a series of Planet 51 premiums available with BK Positive Steps(SM) Kids Meal options, such as a two-pack of BK BURGER SHOTS[R], BK[R] Fresh Apple Fries and HERSHEY'S[R] fat free milk. The premiums, available through a joint promotion with Columbia Pictures, will be available at BURGER KING[R] restaurants beginning Nov. 16; the film will be released Nov. 20.
Capturing the characters and gadgets from the movie, one of six toys will accompany each BK[R] Kids Meal while supplies last. Toys such as the film's "Rover" character and "Planet 51 ...