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Article: BKV Leverages SAS[R] Analytics, Delivers Money-Saving Marketing Insights.
- Article from:
- Business Wire
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With SAS, Midsize Marketing Agency Attracts More Clients with High Campaign-Measurement Needs
CARY, N.C. -- SAS, the leader in business analytics, is helping BKV, a 200-person full-service interactive and direct marketing agency, improve efficiencies and focus on the creativity that drives client results. BKV's analytics department is using SAS Visual Data Discovery's advanced analytics, exploratory data analysis and interactive data visualization to optimize national direct-response campaigns. Leveraging visualization to quickly see trends and opportunities in data helps media buyers and marketers manage client campaigns - investing in the right place and the ...
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September 10, 2001 ;
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... ... Fla., Sept. 10 /PRNewswire/ -- Visual Data Corporation (Nasdaq: VDAT), a media ... Randy Selman, CEO and President of Visual Data Corporation, will discuss the Company ... com/event.asp?id=1103 About Visual Data Corporation Visual Data Corporation ...
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