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Article: Visa Launches First Global Olympic Marketing Campaign.
- Article from:
- Business Wire
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Announcement Follows Recent Sponsorship Renewal Through 2020 Olympic Games
SAN FRANCISCO -- Visa Inc. (NYSE: V), a Worldwide Olympic Games Sponsor for more than two decades, today announced the global launch of its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features television, digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic and Paralympic Games fans to drive preference for and usage of Visa products worldwide.
This launch follows the recent extension of Visa's Olympic Games ...