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Article: Compete and Cannondale to Offer New insights into Shopping Behavior from First Click to In-Store Purchase.
- Article from:
- PR Newswire
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Partnership Pairs Clickstream and Point-of-Purchase Data for In-Depth Look at Consumers' Purchasing Behaviors
BOSTON and WILTON, Conn., Nov. 9 /PRNewswire/ -- Compete, a Kantar Media company, and Cannondale Associates, a marketing and sales management consulting firm, today announced a partnership that gives marketers new insight into consumers' shopping behavior as they move from researching goods online to in-store purchase. For the first time, marketers can see which digital marketing campaigns are actually delivering results. Specifically, Compete and Cannondale are providing marketers with insight into the impact of online activities and media consumption ...