|
|
Article: 12-Volt Industrywide Campaign To Launch Nov. 20.
- Article from:
- TWICE
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Amy Gilroy
LAS VEGAS- The car electronics 12-Volt Initiative said it has raised more than a third of its $300,000 goal to finance an industrywide campaign to increase awareness of car electronics and will officially launch a campaign on Nov. 20.
Alpine, Clarion, Kenwood, Pioneer, Sony and the new Mobile Electronics Retailers Association (MERA) have each committed $20,000 to fund the campaign and CEA has also committed funding.
At the SEMA trade show, Steve Witt, chairman of the 12-Volt Initiative's governing board, said the funds were raised in just two weeks and he expects more to follow. 'I'm talking to Dual, Monster Cable, JVC and ...