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Article: JangoMail "Goes the Distance" with New York Road Runners to Deliver Race Email Alerts During 2009 ING New York City Marathon.(Company overview)
- Article from:
- Business Wire
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DAYTON, Ohio -- JangoMail, an industry leader in permission-based email marketing software, announced today a project with New York Road Runners (NYRR) in which NYRR utilized the JangoSMTP service during last week's 2009 ING New York City Marathon. Every year, the ING New York City Marathon draws approximately 45,000 participants, 6,000 volunteers, and 2 million spectators.
For this year's ING New York City Marathon, NYRR approached and selected JangoMail as its AthleteAlert[TM] solution to manage the delivery of alert emails on runners during the race. Friends and family members of each runner were able to "subscribe" to a runner. Whenever the runner reached a ...