Article: United States : GE, Comcast Reportedly Agree To Value NBC Universal At $30 Bln.

Byline: pinto03

General Electric Co. (GE: News ) and Comcast Corp. (CMCSA: News ), which were in discussions over the sale of GE's media and entertainment arm NBC Universal division, have agreed to value it at about $30 billion, media reported Sunday citing people familiar with the matter. The two companies are now in the process of ironing out the final details of the deal, reports stated.

Comcast, the largest cable operator in the US, was reportedly negotiating to buy 51% of a venture that would include NBC Universal, if Vivendi SA (VIVEF.PK: News ,VIV.L: News ), which owns 20% of NBC Universal, agrees to sell. Comcast would contribute $4 billion to $6 ...

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