Article: Is the Company Really Green O Or Just Greenwashing?

New Green Seal Company Certification Program Validates Green Claims

WASHINGTON -- Consumer product manufacturers will now be able to prove their sustainability claims to customers and stockholders with a new certification program that rewards the highest levels of environmental performance and leadership.

Green Seal, the 20-year old non-profit certifier of green products and services, is launching a pilot Company Certification Program that provides the first and only holistic assessment of a company's product line and its business operations. The new program builds on Green Seal's development of 30 environmental standards and certification of over 3,500 ...

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