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Article: HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos Use HipCricket's Hispanic Mobile Marketing Network to Most Effectively Reach the Burgeoning, Highly Receptive Hispanic Market.
- Article from:
- Business Wire
- Article date:
- November 10, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HBO Pay-Per-View Campaign Yields 13 Percent Click-Through Rate and 70 Percent Mobile Opt-in Rate, Providing Brand Ability to Re-Market To Engaged Consumers
KIRKLAND, Wash. -- Working with mobile marketing leader HipCricket, major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Rite Aid, Arby's, Cheetos and others are reaching a market that is overweighted with mobile phones, has a desire to interact with brands, and has buying power that is projected to exceed $1 ...