|
|
Article: Consultation on rules governing product placement on UK television launched.
- Article from:
- M2 Presswire
- Article date:
- November 10, 2009
CopyrightCOPYRIGHT 2009 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
M2 PRESSWIRE-10 November 2009-UK Government: Consultation on rules governing product placement on UK television launched(C)1994-2009 M2 COMMUNICATIONS
RDATE:09112009
The Government is seeking further views on whether to allow product placement in programmes made for UK television. A consultation, also asking what safeguards should be in place should the product placement rules be revised, is published today by Culture Secretary Ben Bradshaw.
Current rules mean UK television broadcasters cannot include product placement in programmes which either they have made or have been made for them. As part of the EU Audiovisual Media Services (AVMS) ...