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Article: OGILVY & MATHER AT 50 -- THE 'HOUSE THAT DAVID BUILT' STILL LIVES BY HIS PRECEPTS: 3 OF 4.(David Ogilvy)
- Article from:
- Advertising Age
- Article date:
- September 21, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SKIRMISHES WITH REEVES
He was in demand for interviews and speeches, and his remarks provoked talk. In 1952, he warned of bigness and accused older agencies of "creative burn out," bait to which his brother-in-law, Rosser Reeves, could not resist rising.
The result was a battle of press releases that was briefly the talk of Madison Avenue. The two found much to argue about in a constant competition for attention. "At parties each liked to dominate the room," Stephen Fox wrote in "The Mirror Makers." "If Reeves came in a loud dinner jacket, Ogilvy appeared in a kilt."
Mr. Ogilvy barraged new-business prospects with his new and improved 12-point ...