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Article: Unilever Has Appointed DDB Lead Creative Agency On Flora/Becel.
- Article from:
- PR Newswire
- Article date:
- November 10, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON, Nov. 10 /PRNewswire/ -- Unilever has appointed DDB lead communications agency for the Flora/Becel brands, including Flora pro.activ, in Western Europe and North America. The appointment comes after a rigorous pitch process, which included work from the incumbent agency, BBH.
A Unilever spokesman said: "We look forward to working with the DDB team on developing a TV/print campaign for 2010 that will strengthen the brand's positioning as a heart healthy spread."
Stephen Woodford, Chairman and CEO of DDB UK, commented: "Flora/Becel is one of the most significant food brands in the world - no other product makes such a profound difference to heart ...