Article: Sanrio Global Consumer Products Announces Launch of Limited Edition Hello Kitty(R) Coveroo in Celebration of 35th Anniversary.

LOS ANGELES, Nov. 11 /PRNewswire/ -- As part of Hello Kitty's 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Coveroo, creator of high-quality custom cell phone covers for all major brands of phones. Debuting in early November with 15 limited edition Hello Kitty Coveroo designs, the collaboration brings SANRIOA' characters to life through the cell phone, produced and released in conjunction with the pop icon's 35th Anniversary on November 1st.

"Our new partnership with Coveroo brings the celebration of Hello Kitty's 35th to the cell phones of fans around the world," said Janet Hsu, President of Sanrio ...

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