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Article: Hip doc enrolled to fight flu bug.(NEWS)(Brief article)
- Article from:
- Business Insurance
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Not sure how to connect with your audience when talking about how to avoid getting the H1N1 flu virus? Try having a doctor rap about it.
That's what health insurer CIGNA Corp. is trying this flu season in an attempt to teach children how to prevent getting and spreading the H1N1 virus. Dr. Mache Seibel, whose stage name is DocRock, raps about the five steps kids can do to avoid getting H1N1.
Sample lyrics include, "keep your fingers outta your eyes, mouth and nose, cuz that's the places H1N1 goes. So DocRock might not be the next Jay-Z.
But while the video and song are fun and catchy, the message DocRock and CIGNA are trying to get across is a ...