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Article: Fox 5: World Series champ, Ratings spike in key categories, but can WNYW-TV maintain fall momentum?(NEWS)
- Article from:
- Crain's New York Business
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW FLAMM
For a New York television station that airs the World Series every year, the Yankees-Phillies matchup provided nearly everything that hard-pressed ad sales executives could want: Six games, stellar ratings and lots of political ads.
But for Fox 5, the Series was only the latest in a string of home runs.
Boosted by record-high Fox primetime ratings and two new breakout hits in daytimeThe Wendy Williams Show and The Dr. Oz ShowWNYW-TV has become that rare thing in local television: a station registering double- and triple-digit ratings growth in almost every part of the day.
Formerly known for court shows and sitcom ...