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Article: Growing the market; Family-run Fairway fights to keep inimitable style in push toward expansion, IPO.(NEWS)
- Article from:
- Crain's New York Business
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LISA FICKENSCHER
Over the years, Fairway Market has endeared itself to New Yorkers with its fresh produce, enormous cheese selection and amusing in-store signsincluding one above a display of diapers and baby food that describes the connection between the two products.
Now the family-run supermarket is wooing a much larger audience. Since bringing in investors three years ago, the quintessential Big Apple grocer is on a fast track to become a superregional chain of 15 stores generating more than $1 billion in revenue. The five existing shops in the New York area already bring in more than $500 million in sales. Another three are in development in ...
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