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Article: New York, New York.(NEWS)
- Article from:
- Crain's New York Business
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Valerie Block
Businesses score points before NJ Nets games
Sponsors of professional sports teams typically pony up big bucks to reach consumers. But a new program dreamed up by the New Jersey Nets, The Nets Chamber of Commerce, paves the way for some 400 sponsors, vendors and companies owned by season ticket holders to meet each other.
"Yes, it's about supporting the Nets, says Nets Chief Executive Brett Yormark (below). "But it's also about growing their own businesses.
Participants, including companies like Aflac and ADT Security Services, receive invitations to game-night networking events at the Izod Center, facilitation ...