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Article: AT 35, KITTY'S AS POPULAR AS EVER.(Life)

Article from:
The Star (South Africa)
Article date:
November 11, 2009
Copyright

For a half-Japanese, half-English cat who has no mouth, Hello Kitty speaks volumes.

This fictional character, the signature brand of Japanese company Sanrio, founded by Shintaro Tsuji, is loved and recognised across the globe.

Whether it's the cute factor that has made her popular or Tsuji's concept of creating a line of character products designed for gift-giving, Hello Kitty's beginnings in 1974 as a face on a coin purse has evolved into an empire.

Hello Kitty now adorns about 50 000 products and is sold in more than 60 countries.

She's not only on plush toys, stationery, cellphone covers, bags and other fashion accessories, but she ...

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