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Article: PointRoll Makes Rich Media Analytics Reporting Easier for Advertisers.
- Article from:
- PR Newswire
- Article date:
- November 11, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PointRoll Collaborates with Microsoft's Atlas Team to Offer Advertisers More Flexible Media Reporting Options
NEW YORK, Nov. 11 /PRNewswire/ -- PointRoll, a wholly owned subsidiary of Gannett Co., Inc. and the leading provider of rich media advertising, today became one of the first beta testers in Microsoft's Atlas Technology Partner Alliance (ATPA), which will allow advertisers and agencies to connect media management systems like PointRoll's to their current Atlas Media Console reporting system. With an open and integrated approach to helping advertisers gain valuable insights through multiple reporting platforms - including web analytics companies such as ...