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Article: Local firms at the forefront in auto navigation systems. (California electronic navigation equipment manufacturers Magellan Corp and IVS Inc.)
- Article from:
- Los Angeles Business Journal
- Article date:
- May 4, 1998
- Author:
CopyrightCOPYRIGHT 1998 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's 9 o'clock in the evening, you're in an unfamiliar part of town, and you've run out of cash.
No problem. Just type a request to find the nearest ATM into your auto navigation device, and the computer establishes the quickest route there, based on distance and posted speed limits. You are then guided turn by turn via directions on the screen, as well as by voice prompts.
Such technology, held up for years by cost and reliability, is starting to make a move - and two local companies, Magellan Corp. of San Dimas and Monrovia-based IVS Inc., are in the forefront.
"As the market scales up and prices scale down. I expect consumer demand (for in-car ...