|
|
Article: Wherehouse opening Spanish music stores. (Wherehouse Entertainment Inc.)
- Article from:
- Los Angeles Business Journal
- Article date:
- August 3, 1998
- Author:
CopyrightCOPYRIGHT 1998 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Moving to capture a bigger share of the Latino market, Wherehouse Entertainment Inc. is opening a series of Tu Musica! stores specializing in Spanish-language compact discs and tapes.
The first Tu Musica! store opened in La Puente late last month, and the Torrance-based Wherehouse chain plans to roll out nine more stores on the West Coast in the next year.
"In analyzing the location of our stores, we identified that a large number of our customers came from the Latin market," said Nick Alvarez, Wherehouse's vice president of Latin marketing.
"We decided to make a conscious effort to service that consumer, by offering a larger selection, by educating our ...