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Article: RETAIL: Supermarkets react angrily to green credentials report.(Brief article)
- Article from:
- Marketing Week
- Article date:
- November 12, 2009
- Author:
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Sustainable retail business survey 'misleading', say Asda, Tesco and The Co-op. By Rosie Baker
Asda and Tesco have slammed a "poor quality, misleading and inconsistent" consumer report for oversimplifying what it means to be a sustainable retail business.
The "Green to the Core" report from government-funded watchdog Consumer Focus named Asda as the least green supermarket and claimed that Tesco has made no progress since the last report in 2007.
But the supermarkets say the report ignores the wider issues of sustainability such as carbon reduction and zero waste to landfill initiatives and eco-store design.
Tesco says: "It isn't ...