Article: LAST WORD: The Secret Marketer.(Viewpoint essay)

Article: LAST WORD: The Secret Marketer.(Column)
Marketing Week;  July 2, 2009 ;     700+ words ... ... least their own premium ranges, it appears that premium has now become a dirty word. At a status meeting this week, our sales director reported that he was struggling to retain listings of our premium ranges. Instead, this particular supermarket buyer now ...

Article: LAST WORD: Secret Marketer.(Editorial)
Marketing Week;  June 11, 2009 ;     700+ words ...As Gordon Brown reshuffles his cabinet, I am reshuffling my brand team. There are to be changes: some out, some in and a few changes of responsibility between now and the year's end. I'm sure Brown will know exactly what I mean when I say that right now there's a lot of unrest, backbench whispering

Article: LAST WORD: The Secret Marketer.(Museum of Brands, ...
Marketing Week;  May 28, 2009 ;     700+ words ...I recently attended an event at the Museum of Brands, Packaging and Advertising, tucked away in London's Notting Hill. Starting at the age of 16 with a packet of Munchies, consumer historian Robert Opie has since built a charming collection of more than 12,000 items of packaging, postcards, toys

Article: LAST WORD: The Secret ...
Marketing Week;  October 29, 2009 ;     700+ words ...My phone has been red hot this week with calls from headhunters. Sadly, they weren't offering me the job of a lifetime but were seeking my help and advice on other people. Headhunters are an integral part of marketing life. I remember getting my first call from a headhunter. I had completed a

Article: LAST WORD: The Secret Marketer.
Marketing Week;  August 13, 2009 ;     700+ words ...In spring 2010 we are launching a new standalone brand. Nothing major about that, you may think, but for many in our marketing and sales teams, this is the first time they have actually worked on a brand launch. What previously seemed such manageable steps on the critical path to launch, including

Article: LAST WORD: The Secret Marketer: 18.06.09.(Viewpoint ...
Marketing Week;  June 18, 2009 ;     700+ words ...This week, I've been out presenting to our sales teams around the country. I always enjoy standing up in front of the sales guys and spending some time hearing what is really going on at the sharp end. Speaking of which, I've always found that the best insights usually emerge after a few pints at

Article: LAST WORD: The Secret Marketer - ...
Marketing Week;  October 1, 2009 ;     700+ words ...In my last column, I described how my brand team was preparing to present its 2010 brand plans at the annual sales team conference. As predicted, it was an experience that some candidates handled better than others. Most of my brand managers thrived under the pressure, but it was an altogether less