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Article: Americans Are Eating at Home More; Microwave Usage Increases but Not Cooking, Reports NPD.
- Article from:
- Business Wire
- Article date:
- November 12, 2009
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CHICAGO -- The economic downturn can be blamed for a number of lifestyle changes, but causing Americans to cook more is not one of them, according to The 24(th) Annual Report on Eating Patterns in America, recently released by The NPD Group, a leading market research company. Americans are eating at home more, and have been since the beginning of the decade, reports this year's Eating Patterns in America, but last year they turned to their microwaves to serve their food up for them.
"Microwaving has been flat for two decades, but it increased last year as Americans found a way to eat at home and not cook," says Harry Balzer, chief industry analyst at The NPD ...