Article: Alliance Data's Canadian Loyalty Business Signs New Agreement With Best Western International Inc., Expands Relationship.

World's Largest Hotel Chain Becomes National Sponsor in the AIR MILES(R) Reward Program

DALLAS, Nov. 12 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation , a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that Best Western International Inc. has signed an expansion agreement to be a new national sponsor in Alliance Data's Canadian AIR MILESA' Reward Program. Today's announcement builds on an existing agreement where Best Western has been a rewards supplier in the AIR MILES Reward Program since 1995.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051024/ADSLOGO )

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