|
|
Article: Millennial Media Adds Mobile Support to Hopenhagen Global Effort to Drive Awareness for Climate Change.
- Article from:
- Business Wire
- Article date:
- November 12, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK & BALTIMORE -- "Hopenhagen," a global marketing and communications initiative created by Ogilvy & Mather on behalf of the International Advertising Association to support climate change at December's United Nations Climate Change Conference in Copenhagen, is expanding its social media and interactive outreach efforts with the addition of Millennial Media to the list of companies providing marketing support.
The Hopenhagen campaign urges citizens of the world to visit the Hopenhagen.org website, sign a petition demanding their leaders support climate change, and share their messages of hope through social media applications. As a campaign that is using ...