|
|
Article: Email Helps Insurance Provider Connect with Agents, Boost Sales.
- Article from:
- Business Wire
- Article date:
- November 12, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
United Home Life Cites 'Deliverability' as Driver to Building Agent Relationships
INDIANAPOLIS -- Life insurance provider United Home Life Insurance Company announced today that its email marketing campaigns have helped the national firm build its network of independent agents and boost policy sales.
United Home Life, which maintains a national sales force of nearly 20,000 independent agents, posted the success after replacing its in-house email marketing engine with ExactTarget's on-demand, Web-based platform in 2006.
"Providing useful sales collateral and motivating agents to sell our products, rather than our competitors', is critical to ...