|
|
Article: Emails Containing In-Store Coupons Opened 50 Percent More Than Those Without.
- Article from:
- PR Newswire
- Article date:
- November 12, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
New Experian studies highlight consumer coupon use and email coupon campaign data
SCHAUMBURG, Ill., Nov. 12 /PRNewswire/ -- Eighty percent of online coupon mailings garnered higher transaction-to-click rates and transaction rates than the non-coupon campaigns, according to The coupon report: Benchmark data and analysis for email marketers from Experian Marketing Services. Today released in conjunction with another insightful Experian report, Use coupons to boost your holiday sales revenue, the studies provide today's marketers with a thorough analysis of trends surrounding coupons along with strategic recommendations stemming from the findings.
...