Article: About Face.(Fashion)

Telling time has always been pretty simple. Top of the hourglass filled with sand means it’s a new day. Sun on top of the sky means it’s around noontime. Short hand dial pointed at four and long hand pointed at 12 means it’s 4 o’clock on your analog watch. And 7:45 on your digital clock means that it’s well, 7:45. Designer Mathew Waldman has found what he calls “a more intuitive way of telling time.” Back in 1997, the founder of the relatively young timepiece brand, Nooka, had a flash-back to a first grade math class while staring at a large wall clock in a London hotel. “I was struck by how few options there were for time ...

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