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Article: New IBM Software Enriches Online Shopping; Allows Retailers to offer a more personalized shopping experience and extend reach to customers worldwide.
- Article from:
- M2 Presswire
- Article date:
- November 12, 2009
CopyrightCOPYRIGHT 2009 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-12 November 2009-IBM: New IBM Software Enriches Online Shopping; Allows Retailers to offer a more personalized shopping experience and extend reach to customers worldwide(C)1994-2009 M2 COMMUNICATIONS
RDATE:11112009
ARMONK, N.Y. -- IBM (NYSE: IBM ) today announced new software that delivers a personalized and more interactive shopping experience for the exploding population of mobile users worldwide. The software incorporates new social networking capabilities and the ability for retailers to reach consumers with personalized promotions, coupons and other content, regardless of how or where the customer chooses to shop with them.
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