Article: New IBM Software Enriches Online Shopping; Allows Retailers to offer a more personalized shopping experience and extend reach to customers worldwide.

M2 PRESSWIRE-12 November 2009-IBM: New IBM Software Enriches Online Shopping; Allows Retailers to offer a more personalized shopping experience and extend reach to customers worldwide(C)1994-2009 M2 COMMUNICATIONS

RDATE:11112009

ARMONK, N.Y. -- IBM (NYSE: IBM ) today announced new software that delivers a personalized and more interactive shopping experience for the exploding population of mobile users worldwide. The software incorporates new social networking capabilities and the ability for retailers to reach consumers with personalized promotions, coupons and other content, regardless of how or where the customer chooses to shop with them.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!