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Article: Olympics sponsors soar.(Business)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- November 12, 2009
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Byline: Matt Walcoff Bloomberg News
Stocks of Olympics sponsors are winning medals for investors even before the Vancouver Winter Games begin.
The Dow Jones Summer/Winter Games Index of 36 sponsors and suppliers for the 2010 Winter Olympics has surged 34 percent since the measure began tracking the Vancouver event on Dec. 22.
That compares with 23 percent for the Standard & PoorAEs 500 Index and 27 percent for the MSCI World Index.
"Olympic sponsors more often than not perform better than the standard," said Michael R. Payne, a former marketing director for the International Olympic Committee who wrote a book in 2006 on sponsorships.
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