Article: Gift Card Landscape Is Changing As Issuers Cut Post-Purchase Fees.(Prepaid News)

Byline: Will Hernandez

Consumers who buy and use open-loop gift cards long have complained to providers and issuers how dormancy or inactivity fees erode the card's value.

The Credit Card Accountability, Respon-sibility and Disclosure Act of 2009 will address these fees, but two gift card issuers have jumped ahead of the new federal regulations and have eliminated all after-purchase fees.

GiftCards.com two weeks ago eliminated expiration, transaction and replacement card fees on its Visa-branded gift cards; in March the Pittsburgh-based company eliminated the monthly maintenance fee. Pensacola, Fla.-based First Gulf Bank NA issues the cards.

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