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Article: MasterCard, Univision Prepaid Deal Targets U.S. Hispanics.(Prepaid News)
- Article from:
- ATM & Debit News
- Article date:
- November 12, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Will Hernandez
A recent agreement between MasterCard Worldwide and Univision Communications Inc., the nation's largest Spanish-language media company, potentially could change the way promoters market prepaid services to Hispanics in the United States, according to one industry observer.
The two companies last week announced a strategic partnership that involves cobranded gift and general-purpose prepaid cards scheduled for rollouts sometime in 2010. The Bancorp Bank is issuing the cards
Univision's large media network, which includes local television and radio stations in 50 cities with large Hispanic populations, will help MasterCard ...