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Article: BUYOLOGY INC Forms To Shift Traditional Marketing Focus From Segmenting Brands To Consumers, To Segmenting Consumers To Brands.
- Article from:
- Biotech Week
- Article date:
- November 18, 2009
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BUYOLOGY INC. (www.buyologyinc.com), a marketing solutions company focused on helping marketers segment consumers to brands by tapping into the consumer non-conscious decision making process, has launched (see also BUYOLOGY INC.).
Comprised of veterans from the marketing and consulting industries, BUYOLOGY INC. has been formed to help marketers adapt to the reality that consumers are self-segmenting in their product purchase behavior and that a need exists to focus on segmenting consumers to brands in order to more effectively market to target audiences.
To do so, BUYOLOGY INC. makes insights from emerging neuromarketing analysis techniques, such as ...