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Article: e-Dialog Empowers PETCO to Create and Send Highly Relevant and Automated E-mail Marketing Campaigns.

Article from:
Biotech Week
Article date:
November 18, 2009
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e-Dialog, a proven provider of advanced e-mail marketing solutions, announced that PETCO now employs e-Dialog's strategic services and Precision Central suite of campaign management, analysis, segmentation, data integration and reporting tools, to deploy its e-mail campaigns. As an e-Dialog client, PETCO has been able to deliver more targeted content in its e-mail newsletter, doubling the number of editions and incorporating additional dynamic content to drive increased sales conversions. PETCO has also realized increased campaign production efficiencies by using e-Dialog's tools (see also e-Dialog).

PETCO's e-mail program is comprised of numerous behaviorally ...

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