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Article: International Gemological Institute Presents 'Your Clients of the Future and the Internet...Are You Ready?'.
- Article from:
- China Weekly News
- Article date:
- November 17, 2009
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International Gemological Institute (IGI) today held a seminar called " Your Clients of the Future and the Internet...Are You Ready?" at the annual China International Jewellery Fair 2009, which has opened this morning at China International Exhibition Centre and will run through November 9.
The internet sales talk, part of IGI's education series for the China market, was first presented at Jewelry Shanghai in May by IGI guest speaker John Pollard, a world-renowned educator and consultant.
In Beijing, Mr Pollard once again unveiled techniques to increase online traffic and boost sales conversion rates. "Traditional jewellery stores need to modify their ...