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Article: 7-Eleven[R]'s First 'World-Wine' Release.
- Article from:
- China Weekly News
- Article date:
- November 17, 2009
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In its first foray into global merchandising, 7-Eleven, Inc. (SEI) in the U.S. and Seven-Eleven Japan (SEJ) are jointly introducing two proprietary wines - a Chardonnay and a Cabernet Sauvignon - today under the Yosemite Road label. These are California wines produced by The Wine Group exclusively for 7-Eleven[R] stores and its parent company, Seven & i Holdings Co., Ltd. of Tokyo.
Also participating in the launch and carrying the new beverages are Ito-Yokado super- and hyper-markets, York Benimaru supermarkets in northern Japan, Shell Garden upscale grocery stores, Denny's family restaurants, Seibu and Sogo department stores, retail outlets that, along with SEI ...