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Article: BP Joins fuelperks![R] Rewards Program.
- Article from:
- Energy Weekly News
- Article date:
- November 20, 2009
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Excentus Corporation and BP (NYSE: BP) have joined forces to expand the reach of the fuelperks! Rewards Program - a program that allows consumers to earn gas rewards and redeem them instantly at the pump. Under terms of the agreement, BP will become the fuelperks! redemption partner in the majority of marketing areas in which BP operates. BP's brand-wide price rollback initiative Excentus will leverage BP's recently announced brand-wide price rollback initiative to help expand the fuelperks! Rewards program across the country. The initiative, among other things, aims to make every BP gas station a redemption center for cents-per-gallon fuel rewards. To date, over 90% of ...