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Article: DreamWorks Animation Names Kelley Avery Worldwide Head of Franchise Strategy and Distribution.
- Article from:
- Entertainment Newsweekly
- Article date:
- November 20, 2009
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DreamWorks Animation SKG, Inc. (NASDAQ:DWA) announced that it has named Kelley Avery to the newly-created position of Worldwide Head of Franchise Strategy and Distribution. In this new role, Avery's primary responsibility will be to oversee the development of the studio's global franchise plan, including new product and business initiatives, distribution of content on physical and digital platforms, as well as oversight of the Company's existing home entertainment business.
DreamWorks Animation CEO Jeffrey Katzenberg stated, "With our increased slate of films and our new franchise initiatives, the time is right to bring in an executive of Kelley's considerable ...