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Article: Under Armour Throws Knock-Out Punch By Signing MMA Champion Georges St-Pierre as a Face of the Top-Selling Athletic Brand.
- Article from:
- Entertainment Newsweekly
- Article date:
- November 20, 2009
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Under Armour, (NYSE:UA) the Baltimore-based leader in performance apparel and footwear, announced it has signed Mixed Martial Arts (MMA) Welterweight Champion Georges St-Pierre to a multi-year endorsement deal. Under the terms of the agreement, St-Pierre, the 2008 Sportsnet Canadian Athlete of the Year, will serve as the face of Under Armour's Underwear, one of the company's most popular items, and will be featured in its multi-platform media campaign beginning this holiday season.
St-Pierre, known by his fans as GSP, will be featured in imagery displayed in Sporting Goods stores across North America, outfitted in Under Armour's ColdGear[R], performance apparel ...