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Article: Foxwoods Re-Introduces Iconic Theme Song.
- Article from:
- Entertainment Newsweekly
- Article date:
- November 20, 2009
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Anyone with even the slightest clue about pop culture throughout the 1990's could likely sing a few lines of Foxwoods Resort Casino's catchy "Wonder of it All" theme song - if not recite the entire jingle from start to finish. Now, in an effort to connect with a new audience - as well as reconnect with longtime fans - North America's largest resort casino has launched a marketing and promotional campaign geared at finding a new voice for the once ubiquitous song.
Foxwoods is implementing a comprehensive promotional campaign that employs an integrated mix of new and traditional mediums to reach its target audiences, and utilizing a variety of marketing and ...
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