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Article: Toshiba Announces Innovative ESPN Advertising Campaign.
- Article from:
- Entertainment Newsweekly
- Article date:
- November 20, 2009
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In recognition of the passion fans exude when following their favorite teams and alma maters, Toshiba America Consumer Products L.L.C. ("Toshiba"), today unveiled its multi-platform advertising and sponsorship campaign with ESPN. The "It's a Game Changer" program signals a new direction in the company's marketing efforts and is part of a larger corporate drive to increase Toshiba's brand awareness by using humor to connect the ESPN fans to the Toshiba brand. The overall campaign also includes two spots featuring laptops from Toshiba America Information Systems.
The TV commercials, which will run through 2010 on ESPN, ESPN2 and ABC, place a spotlight on the ...