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Article: Premera Announces "Brain-Powered Decisions" Campaign.
- Article from:
- Obesity, Fitness & Wellness Week
- Article date:
- November 21, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Premera Blue Cross announced the launch of its "Brain-Powered Decisions" campaign to promote better health. Related advertising in Washington and Alaska will emphasize the value of daily lifestyle choices in a compelling, entertaining way. "BRAIN-POWERED DECISIONS" HIGHLIGHTS PREMERA'S COMMITMENT TO PROMOTING PERSONAL HEALTH Every day we face hundreds of decisions, many of which involve our health. Should I grab an apple or reach for that candy bar? Take the dog for a walk or hit the couch? Often, we make these decisions by habit or convenience, without putting much thought into them. Premera's latest ad campaign for its Washington and Alaska markets looks to change this ...
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