Article: Providers Vie for Advisors' Attention.

Managing an average fourteen product provider relationships, the typical advisor receives more than one hundred emails, mailings, wholesaler visits and internal sales desk calls every month - just from the firms they work with. Cogent Research's new Advisor TouchpointsTM 2009 report explores the frequency, combination, and effectiveness of leading product providers' outreach efforts, revealing not only industry-wide best practices, but surprising performance by some unexpected players as well.

According to the report, the current most active communicators among mutual fund firms are John Hancock Funds and Evergreen Investments, with each averaging about 16 ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!