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Article: Fenway Sports Group Announces JetBlue Airways as Official Airline of Boston College Athletics.
- Article from:
- Journal of Transportation
- Article date:
- November 21, 2009
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Fenway Sports Group (FSG) announced it has secured JetBlue Airways (NASDAQ:JBLU), Boston's largest domestic carrier, as the official airline of Boston College Athletics. Financial terms of the deal were not disclosed.
JetBlue's sponsorship of the Eagles features fixed and electronic signage in Boston College athletic facilities including Alumni Stadium, home of Boston College football and Conte Forum, home of Boston College basketball and hockey. Additional sponsorship elements include on-field, on-court and on-ice promotions; a comprehensive online marketing program featuring rotating web banners and fixed advertising positions on bceagles.com; a branded email ...