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Article: Blockbuster Reports Strong Attach Rates on Consumer Electronics Powered by Roxio CinemaNow.
- Article from:
- Leisure & Travel Week
- Article date:
- November 21, 2009
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Sonic Solutions[R] (NASDAQ:SNIC) and Blockbuster Inc. (NYSE:BBI)(NYSE:BBI.B), announced that the recently launched BLOCKBUSTER On Demand[R] movie service, has exceeded all initial launch expectations and is being rapidly embraced by consumers who are looking for the latest movie releases on their connected TVs and set-top players. Reflecting the growing interest in digital delivered entertainment and the broad appeal of the Blockbuster brand, device reports show BLOCKBUSTER On Demand is driving attach rates over 50% higher than historic figures for Roxio CinemaNow™ powered services and increasing transaction volume beyond expectations.
"Latest device ...