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Article: Continental and Hoosier Announce Strategic Alliance Partnership.
- Article from:
- Leisure & Travel Week
- Article date:
- November 21, 2009
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The convergence of the high-performance street tire and race tire industries took a significant step forward today as Continental Tire and Hoosier Racing Tire announced a strategic alliance based on a shared vision for motorsports marketing and race proven technology. By engaging the companies at the marketing, business and R&D levels, the alliance will allow both companies to drive new growth prospects, technologies and have the potential to ultimately transform a variety of motorsports platforms.
"This partnership will open the door for endless opportunities, which will benefit both companies," said Bill Caldwell, Vice President of Sales and Marketing, ...