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Article: Groundbreaking Breeders Cup Wagering Through UK Opens Up New Online Advertising Opportunities for Play LA Inc.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
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Play LA Inc. (OTCBB: PLLAF) ("the Company"), has declared Betfair, the worlds largest, legal online wagering company, to be it's primary advertising partner for the 2009 Breeders Cup coverage published on their UK flagship website, www.bettingchoice.co.uk.
Play LA's announcement comes on the heels of one of the most significant announcements in modern horse racing. UK betting giant Betfair has confirmed a partnership with Tracknet Media to offer US pool betting access to Betfair's 2.5 million customers during the 2009 Breeders Cup. The event runs on November 6th and 7th at Santa Anita Racetrack outside Los Angeles. The agreement will also have dramatic ...