|
|
Article: BuzzLogic for Media Partners Launches with IDG TechNetwork as Inaugural Partner.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
BuzzLogic, a conversational media company that allows advertisers to capitalize on influential peer-to-peer discussions, announced BuzzLogic for Media Partners, a new initiative enabling media companies to participate in BuzzLogic campaigns and capture additional revenue from advertisers looking to reach audiences engaged in specific conversations.
Media companies such as IDG TechNetwork can now partner with BuzzLogic to benefit from the increasingly social nature of their content. BuzzLogic's proprietary platform identifies opportunities for its advertisers based on how partner properties, such as the more than 200 independent websites on the IDG TechNetwork, ...