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Article: OpenX and Microsoft Announce Advertising Technology Partnership.
- Article from:
- Marketing Weekly News
- Article date:
- November 21, 2009
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OpenX Technologies, Inc. (OpenX), the world's leading independent ad server for web publishers, announced it has entered into a partnership with Microsoft Corp. (NASDAQ:MSFT) that will allow the companies to cross-market and promote products to their respective publisher bases. Under terms of the multi-year agreement, OpenX becomes a preferred partner to publishers for enterprise ad serving solutions. In addition, OpenX will promote Microsoft's Content Ads monetization products - as well as other products that may be developed in the future - to its existing base of web publisher customers.
OpenX and Microsoft will each enjoy significant benefits from the ...
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